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5 reasons Used Car Dealers need Digital Marketing

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The pre-owned automotive market is changing fast. If you want to stay above your competition you’ll need more than just the standard auto trader and kijiji. This is where digital marketing stands out as a clear winner.

Less ad spend, more leads. There is a clear difference between advertising and marketing. There is one common thread with all of our automotive clients. The majority of clients coming in via digital marketing channel are more receptive, friendly and intent.

This is because our marketing targets buyers personas within each area and niche. Very little is wasted on ads to uninterested consumers. This is the very core difference that inbound marketing or digital marketing has above any other form of advertising.

Why bother spending $3000+ per month to a website just because they have automotive traffic?

Why spend $5000+ on a cookie cutter website that give you no control of your own online identity?

Here are the 5 Must Have elements for Used Car Dealers marketing on the Internet

1. Facebook / Instagram Marketing

Facebook is were all the attention is. Billions of users in Canada and the US spend countless hours inside news feeds daily. In order to be successful advertising on facebook you must:

-Target look-a-like audiences based on previous buyers.

-Create both Lead ads and Conversion Campaigns.

-Create video ads that compel in 5 sec or less.

-Create actionable copy that entices.

-Have a good Call to Action

-Create a Sales Funnel or Landing page based on persona or product

-Nurture leads, book appointments, follow-up, offer post sale value.

2. Search Engine Optimization (SEO)

SEO can be done well and fairly inexpensively. But usually it takes an agency to find all the low hanging fruit (keywords) and execute to hit top spots in Google, Bing and Yahoo rankings.

There are two main elements, On page and Off page optimization. Both are important.

Inside Scoop: The biggest problem we see daily are dealers using websites that just a template of hundreds of other dealer sites. This becomes a problem because search engines are ranking original content well above similar content. Get your business their own unique site and content.

Content and Backlinks: Sounds hard? nor really. In our office we find the top 5-10 articles in the world on a subject. Read all 5-10 articles. Make notes. Then write our own from the best points of all those articles. Include some images or infographics and voila. Once written send an email to top websites in your niche to link back to your content.

3. Lead nurturing

In most cases potential clients who come across your helpful information may not be ready to buy (top of funnel). Car buying can sometimes be lengthy process for some. For others, once they feel comfortable your company it a no brainer. Just a matter of selecting which model.

Lead nurturing allows you to maximize your consumer list by sending automated emails to prospective buyers. The larger your database of potential buyers the greater your chances to sell cars to new customers, and increase overall profits.

Plus, sending informative emails will keep your dealership on buyers’ radar. So, when they’re ready, there’s a better chance that they will book an appointment with your dealership.

4. Display advertising

Digital Marketing is only powerful if you you can get your message in from of your target audience.

Display ads put your dealership in front of your target audience at the right place and at the right time. Display ads can also put your dealership in front of a new audience so you can attract new customers in your target area.

Display ads have to power to display offers, products, discounts and take lead information immediately, 24 hours a day.

5. Conversion rate optimization (CRO)

Conversion rate optimization (CRO) is the single best way your dealership knows how potential customers interact with your website, landing page or sales funnel. By studying CRO we can easily see what people are interested in and where to increase spending. It also shows exactly which parts need improvement.

For example, if a certain page isn’t performing as well as you’d like, you can test a few design changes to see if you can improve it. If the modifications increase visitor traffic or conversions, apply them to the permanent site to boost your chances of selling more cars.

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Why bother spending $3000+ per month to a website just because they have automotive traffic?

Why spend $5000+ on a cookie cutter website that give you no control of your own online identity?

Here are the 5 Must Have elements for Used Car Dealers marketing on the Internet

1. Facebook / Instagram Marketing

Facebook is were all the attention is. Billions of users in Canada and the US spend countless hours inside news feeds daily. In order to be successful advertising on facebook you must:

-Target look-a-like audiences based on previous buyers.

-Create both Lead ads and Conversion Campaigns.

-Create video ads that compel in 5 sec or less.

-Create actionable copy that entices.

-Have a good Call to Action

-Create a Sales Funnel or Landing page based on persona or product

-Nurture leads, book appointments, follow-up, offer post sale value.

2. Search Engine Optimization (SEO)

SEO can be done well and fairly inexpensively. But usually it takes an agency to find all the low hanging fruit (keywords) and execute to hit top spots in Google, Bing and Yahoo rankings.

There are two main elements, On page and Off page optimization. Both are important.

3. Lead nurturing

Plus, sending informative emails will keep your dealership on buyers’ radar. So, when they’re ready, there’s a better chance that they will book an appointment with your dealership.

4. Display advertising

Digital Marketing is only powerful if you you can get your message in from of your target audience.

Display ads have to power to display offers, products, discounts and take lead information immediately, 24 hours a day.

5. Conversion rate optimization (CRO)

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