Cannabis is among the most rapidly growing industry in Canada and has a high potential to grow as a startup. However, as an emerging niche, it still encounters a tough challenge regarding advertisement, optimization for search engines (SEO), and PPC.
There are presently only a handful of options to market your cannabis and CBD business on the well-known advertising platforms, including Facebook/IG and Google Ads. This situation will probably remain unchanged until cannabis products are declared federally legal.
Then, how do cannabis retailers manage to succeed online, and how is digital marketing unique in the industry of Cannabis?
Cannabis and CBD companies have a few simple but effective digital marketing tactics to help spread the word and generate that good old cannbis revenue. Collaborating with influencers in the industry is one way in which both legal and grey market cannabis and CBD brands and sites can get the word out.
Working with influencers in many cases is difficult to negotiate mainly because the channels that they have influence ie. Facebook cannabis and Instagram cannabis and CBD restrict this type of content.
Traditional print media as well as cannabis SEO and CBD SEO can in 2022 be enormously successful if done right. Cannabis and CBD SERPS are full of companies trying to game the system.
The secret sauce to ranking cannabis and CBD brands in Google search is intent and cadence.
Cannabis Purchasing Intent
Cannabis & CBD purchasing intent is extremely important in 2023 because Google’s algorithm can read a page’s intent. The algorithm expects and ranks pages that can match your page search intent with the searcher (customers) search intent. It may be AI or big brother, we say it’s brilliant.