SkyRocket Media // Canada's Professional SEO Service Company

[fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”https://skyrocketmedia.ca/wp-content/uploads/2018/09/luxury-inventory-marketing-1400×780.jpg” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”fixed” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”” margin_bottom=”” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” admin_label=”Inventory Move”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”20%” padding_right=”10%” padding_bottom=”20%” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Car Dealership facebook Case Study

[/fusion_text][fusion_builder_row_inner][fusion_builder_column_inner type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” padding_top=”” padding_right=”10%” padding_bottom=”” padding_left=”10%” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no” border_position=”all”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Case Study: How a Toronto Car Dealership Generated 3 times as many leads for half of their traditional ad spend.

[/fusion_text][/fusion_builder_column_inner][/fusion_builder_row_inner][fusion_counters_box columns=”3″ color=”#ffffff” title_size=”40px” icon=”” icon_size=”70px” icon_top=”yes” body_color=”#ffffff” body_size=”30px” border_color=”rgba(224,222,222,0)” animation_offset=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_counter_box value=”1068″ delimiter=”,” unit=”” unit_pos=”suffix” icon=”fa-users fas” direction=”up”]Leads Generated[/fusion_counter_box][fusion_counter_box value=”354000″ delimiter=”,” unit=”$” unit_pos=”suffix” icon=”fa-car fas” direction=”up”]Net sales[/fusion_counter_box][fusion_counter_box value=”5500″ delimiter=”,” unit=”$” unit_pos=”suffix” icon=”fa-dollar-sign fas” direction=”up”]Ad Spend[/fusion_counter_box][/fusion_counters_box][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container][fusion_builder_container hundred_percent=”no” hundred_percent_height=”no” hundred_percent_height_scroll=”no” hundred_percent_height_center_content=”yes” equal_height_columns=”no” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_mp4=”” video_webm=”” video_ogv=”” video_url=”” video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” video_preview_image=”” border_size=”” border_color=”” border_style=”solid” margin_top=”5%” margin_bottom=”” padding_top=”” padding_right=”10%” padding_bottom=”” padding_left=”10%”][fusion_builder_row][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”10%” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” class=”” id=””]

Company: Toronto Used Car Dealership

Location: Toronto, Ontario

Platforms: Facebook, Instagram, Google Display

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_2″ layout=”1_2″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_imageframe image_id=”878″ max_width=”” style_type=”none” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align=”none” lightbox=”no” gallery_id=”” lightbox_image=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]https://skyrocketmedia.ca/wp-content/uploads/2018/09/IMG-2736-800×600.jpg[/fusion_imageframe][/fusion_builder_column][fusion_builder_column type=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”2″ column_min_width=”” column_spacing=”” rule_style=”solid” rule_size=”” rule_color=”” class=”” id=””]

As costs began to rise from 2015 to 2018 used car dealerships began searching for alternative ways to advertise. Autotrader, Kijiji and others entering into the field were asking for a larger piece of the pie.

It seems everyone knows about SEO but the real gem is in digital marketing. SEO is outbound marketing, like TV, radio and magazine. Inbound marketing is the client coming to you. Rather than interrupting we educate.

In the first 2 weeks our campaign reached over 24,000 people within our targeted area. The message was created to target a specific region and persona. We were pulling in 19-25 year olds on the first campaign, 26-39 year olds on the second campaign and 40-57 year olds on the third campaign.

We were targeting and testing our message to a specific luxury sports sedan consumer. The same consumer who wold likely buy the Audi A4, BMW 3 series and Infiniti Q50 within his lifetime. Knowing the touch points of these buyer personas really helps when looking for immediate results.

The only other point to mention was that we created a landing or sales funnel for each buyer type. We know that from previous testing that landing a potential consumer on your website is the worst in terms of conversions. Product page was second worst then landing page. The best results across the board for vehicle purchasers was a medium length sales funnel with content, images and video tailored to their experience.

“We started to boost car ads and ran some video ads at first. We didn’t see much result. It was our tire distributor that recommended we use an agency. After receiving the audit I realized how much work actually goes into converting a prospect. From Targeting, message, images, funnel and email sequence. Its a full time job. But well worth it.”

This format lends itself well to dealerships that cary 50% or more of the segments options. At least 3 out of the 6 models available for any of the sedan, compact, suv or minivan selection. With a well placed offer or deal more leads make appointments, keep them and convert into sales.

With a saturated market like Toronto its important offer value, educate, personalize and service. Customers through these channels are more likely to become fans of your business and recommend family and friends.

If your dealership is interested in more information on Digital Marketing contact SkyRocket Media at 1-888-702-2770

[/fusion_text][/fusion_builder_column][fusion_builder_column type=”1_1″ spacing=”” center_content=”no” link=”” target=”_self” min_height=”” hide_on_mobile=”small-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” undefined=”” background_repeat=”no-repeat” hover_type=”none” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding_top=”” padding_right=”” padding_bottom=”” padding_left=”” margin_top=”” margin_bottom=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text columns=”1″ column_min_width=”” column_spacing=”” rule_style=”solid” rule_size=”” rule_color=”” class=”” id=””]

As costs began to rise from 2015 to 2018 used car dealerships began searching for alternative ways to advertise. Autotrader, Kijiji and others entering into the field were asking for a larger piece of the pie.

It seems everyone knows about SEO but the real gem is in digital marketing. SEO is outbound marketing, like TV, radio and magazine. Inbound marketing is the client coming to you. Rather than interrupting we educate.

In the first 2 weeks our campaign reached over 24,000 people within our targeted area. The message was created to target a specific region and persona. We were pulling in 19-25 year olds on the first campaign, 26-39 year olds on the second campaign and 40-57 year olds on the third campaign.

We were targeting and testing our message to a specific luxury sports sedan consumer. The same consumer who wold likely buy the Audi A4, BMW 3 series and Infiniti Q50 within his lifetime. Knowing the touch points of these buyer personas really helps when looking for immediate results.

The only other point to mention was that we created a landing or sales funnel for each buyer type. We know that from previous testing that landing a potential consumer on your website is the worst in terms of conversions. Product page was second worst then landing page. The best results across the board for vehicle purchasers was a medium length sales funnel with content, images and video tailored to their experience.

“We started to boost car ads and ran some video ads at first. We didn’t see much result. It was our tire distributor that recommended we use an agency. After receiving the audit I realized how much work actually goes into converting a prospect. From Targeting, message, images, funnel and email sequence. Its a full time job. But well worth it.”

This format lends itself well to dealerships that cary 50% or more of the segments options. At least 3 out of the 6 models available for any of the sedan, compact, suv or minivan selection. With a well placed offer or deal more leads make appointments, keep them and convert into sales.

With a saturated market like Toronto its important offer value, educate, personalize and service. Customers through these channels are more likely to become fans of your business and recommend family and friends.

If your dealership is interested in more information on Digital Marketing contact SkyRocket Media at 1-888-702-2770

[/fusion_text][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Skyrocket-logo-340

Schedule your Free Strategy Call Today.

Skyrocket-logo-340

At Skyrocket Media, we like to do things differently. Because we’re business owners first, we look at Google Ads campaigns from a business point of view.

Our Team finds the Channels, Keywords and Creative that Engages with your customers. Feeding the largest Profit centres in your business and consistently delivering better returns month after month.

Schedule your free strategy call and receive a $300 Ads Credit on any of our plans. Only 900 Ad credit cards available.

Facebook ads agency Canada